According to a survey by WeddingWire India, the Indian division of The Knot Worldwide’s wedding technology platform, love marriages are becoming more acceptable in India.
In the brand’s poll performed in 2020, 68 per cent of couples admitted that their union was pre-arranged. However, only 44 per cent of couples chose the option in the study conducted in 2023, a 24 per cent decrease.
According to a survey done in 2023, there has been an 11 per cent increase in the use of wedding technology platforms, with 58 per cent of couples choosing to utilise wedding planning websites today compared to 47 per cent in 2020.
The survey also revealed that 41% of the couples begin planning their marriage 4-6 months ahead of their wedding and 32 per cent of couples who plan it only 1-3 months ahead.
As per the survey, 76% of the couples have picked WhatsApp as an alternative platform for communication with the guests. Conveying all the details like guest accommodation, date/type of events and so on were done on WhatsApp by a majority of the couples. Meanwhile 39% of the couples sent out physical copies and 33% of couples invited guests in person.
The survey also states that smartphones were preferred over the conventional tools for planning a wedding.
The survey also states that 53% of couples plan their own weddings.
As per the survey, international practises like proposals are becoming more common in India. In the poll, 28 per cent of millennials said their partner had made a formal proposal to them before the wedding. The global Newlywed survey conducted by The Knot Worldwide also found that living together before the wedding is becoming more common in India.