G20 empowered Indian states to showcase soft power and cultural diversity: Amitabh Kant

India’s ongoing G20 presidency has provided a unique opportunity for the country to flaunt its rich cultural heritage and diversity across states. As per Amitabh Kant, India’s G20 Sherpa, nearly 220 G20 events have already been conducted across 60 cities in India so far.

The nationwide spread of this events has allowed different states to promote their local culture, art forms, handicrafts, cuisine and products before a global audience. States have leveraged this chance to boost their ‘soft power’ and cultural brand on an international level.

Kant believes that India’s G20 presidency under PM Modi aims to be “decisive, inclusive, action-oriented and ambitious.” Even as the global economy faces pressing challenges like aggravated poverty, job losses, climate change and the economic fallout of the Russia-Ukraine conflict, the presidency has given India the opportunity to outline its vision to tackle these crises.

As PM Modi has articulated, every challenge comes with an opportunity. India hopes to foster global cooperation and consensus to address these challenges. The event summit also builds on India’s wider aim to boost its urbanization and soft power globally.

Kant highlighted that has given a platform for states to “showcase their cultural richness.” The nationwide hosting of this meetings has put the cultural treasures of Indian states on display.

The presidency has also witnessed the inauguration of multiple new infrastructure projects across India. Roads, airport expansions and urban infrastructure upgrades have been undertaken across host cities. India hopes to drive inclusive development and growth through its agenda.

As G20 Sherpa, Kant aims to serve the country with “full commitment” and “positivity.” He believes every officer should work with enthusiasm for the nation’s progress. The G20 presidency allows India to shape the global narrative on economic recovery and growth.

G20 Summit Boosts Tourist Footfall in Kashmir

The G20 Tourism Working Group meeting held in Kashmir valley in May 2023 has led to a significant increase in tourist footfall, especially foreign travelers. Authorities credit the high-profile event for putting the spotlight on J&K’s pristine natural beauty before a global audience.

The G20 Tourism Working Group gathered in Kashmir for a meeting this May as part of India’s ongoing presidency. Since then, Kashmir has witnessed a steady rise in foreign tourists. This is being seen as an early positive outcome and success for hosting the event in the valley.

With the improvement of security situation and infrastructure, the local tourism industry hopes to benefit from Kashmir’s rediscovered appeal among foreign travelers. After suffering heavily during the Covid pandemic, tourism businesses expect the revival of foreign tourist flow to aid economic recovery.

The influx of visitors from abroad will also support local livelihoods that are heavily dependent on tourism. Hoteliers, tour operators, guides and handicraft sellers stand to gain from the tourism success following the high-profile G20 meeting.

Authorities will likely highlight Kashmir’s tourism boom after the to promote it as a safe and thriving destination. The positive impact serves as a strong endorsement of the government’s efforts to boost tourism in the valley.

With its idyllic landscapes, snow-capped mountains and cultural treasures, Kashmir has a strong potential to emerge as a global tourist hotspot. The G20 presidency has proven effective in putting the region on the world map for travelers.

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