Threads to get Instagram-inspired features to elevate user engagement

Threads, Meta’s messaging app, is undergoing a substantial update, drawing closer to its counterpart, Instagram, in functionality. Adam Mosseri, the Head of Instagram, recently unveiled a series of enhancements aimed at refining content filtering, user autonomy, and overall engagement within the Threads platform.

A standout addition to Threads is the introduction of the “Hidden Words” feature, reminiscent of Instagram’s strategy to combat offensive content.

Mosseri explained that Hidden Words automatically screens potentially offensive words, phrases, or emojis from users’ feeds and interactions by default. Initially limited to posts directed at users, this feature now extends to timelines, search results, profiles, and replies under other posts. Users can personalize their experience by adding specific words, phrases, or emojis to the hidden list, thus gaining more control over their content consumption.

To utilize this feature, users can follow these simple steps:

1. Open Threads and tap on the profile icon.

2. Access profile settings by tapping the globe or padlock icon.

3. Navigate to “Hidden Words” in the settings.

4. Toggle the “Custom words and phrases” option to “On.”

5. Select “Manage custom words and phrases” to add desired terms.

6. Enter the words or phrases to be hidden, separated by commas, and tap “Add” to save preferences.

Moreover, Threads is exploring additional functionalities to empower users and refine interactions within the app. One such feature allows users to mute notifications for interactions related to specific posts, offering relief from unwanted attention.

Additionally, Threads is investigating allowing users to specify who can quote their posts, thus addressing potential harassment and maintaining control over their content.

Mosseri emphasized Meta’s commitment to enhancing moderation tools within Threads, aligning with broader efforts to promote user safety and foster a positive online environment.

While the expanded Hidden Words feature is now accessible to all users, other features such as selective quoting and post-notification muting are currently undergoing testing and may only be available to select users initially.

These updates follow Mosseri’s announcement about testing a feature enabling users to archive posts on the platform. This functionality grants users the flexibility to manually archive individual posts or opt for automatic archiving after a specified period, reinforcing Meta’s commitment to providing users with greater control over their digital presence while ensuring a safe and enjoyable experience on Threads.

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