For about Rs 40,000 per month, Tinder users can finally find true love
Tinder Select members can send up to two weekly direct messages to people they haven't matched with.
The recently announced $499 USD/month Tinder Select membership might be just what you’re searching for if you’re feeling lonely, hopeless, drained, have a lot of money to spend, or all of the above. What does your money buy you? In a nutshell, simplicity of use and exclusivity. Members of Tinder Select can send direct messages (DMs) to other users up to twice a week without matching, which ensures that they will be viewed by more users, including the “most desired profiles” on the app.
The 1% eligibility criteria for Tinder users
Less than 1% of Tinder users will be “allowed” to join Select, according to the dating app. Select users can even decide to show their status with an exclusive profile badge.
“We know that there is a subset of highly engaged and active users who prioritise more effective and efficient ways to find connections,” said Mark Van Ryswyk, chief product officer. “So we engaged in extensive tests and feedback with this audience over the past several months to develop a completely new offering.” If selected to apply, users will have to meet the company’s “5-point Select Screen.” This implies that they must have at least four photographs on their profile, a verified photo, a biography, five interests, and information about the kind of relationship they’re seeking.
Members can add a unique Select badge to their profile if their application is accepted. Members of Select have the same ability to hide the badge as Twitter’s new option to hide your blue checkmark, just in case they don’t want people to know they purchased the top-tier package.
More than a year ago, Match Group, the parent company of Tinder, bought the invite-only dating app The League, which caters to “ambitious, career-oriented singles.” Users of that app may pay up to $1,000 every week.
The League’s popularity served as the inspiration for Tinder Select, however unlike, The League uses real human matchmakers rather than computer algorithms, which may help subscribers justify the price. Tinder Select, on the other hand, adds more features to the three already-existing options, starting at $24.99 per month. For instance, Tinder Select members’ profiles will be unblurred in someone’s “Likes You” grid even if they do not have a Gold or Platinum subscription, increasing their visibility among its “most sought-after” users.
In addition, Tinder Select members can send up to two weekly direct messages to people they haven’t matched with. However, the firm website also mentions that some receivers can choose not to receive these messages. Additionally, Platinum members can already message potential matches before to matches for just $29.99 for one month.
Executives at Match Group remain optimistic about Tinder Select despite all of this. Match Group president Gary Swidler stated at a Citi conference this month that he thinks the Tinder Select product, which could cost a user $6,000 for a year, will have a major impact on revenue. The main allure of Tinder Select so far seems to be its exclusivity and the potential to increase your chances of meeting “the most sought-after.”
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