Blue Dart rebrands itself as Bharat Dart

One of the premium services offered in India by the logistics firm Blue Dart has been renamed Bharat Dart from Dart Plus. In a business filing today, Blue Dart stated that “this strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat.”

Bharat Dart was made, according to Blue Dart

The decision to rebrand one of its services to Bharat Dart was made, according to Blue Dart, after a protracted process of discovery and investigation. The firm continues to link Bharat to the world and the world to Bharat, and it is inviting all stakeholders to join it on this revolutionary path.

According to Balfour Manuel, managing director of Blue Dart, “This rebranding represents an exciting transformation for us as we continue to serve the length and breadth of the country.”

Bharat in G20:

The statement was made just a few days after a major political controversy was generated by President Droupadi Murmu’s invitation to G20 leaders to carry Bharat instead of India. There was also talk of this campaign to rename India as Bharat being formalized at the extraordinary session of Parliament that begins on September 18.

During his speech at the G20 Summit, Prime Minister Narendra Modi’s name was also written as “Bharat” on the nameplate in front of him.  The Opposition harshly criticized the action. The Narendra Modi administration was accused of “distorting history and dividing India” by the members of the Opposition INDIA group.

They linked the government move to the formation of their alliance. AAP chief Arvind Kejriwal asked whether the ruling party would change the country’s name to ‘BJP’ if the opposition alliance decided to call itself “Bharat”.

Should India be Bharat?

What’s a name worth? Shakespeare, a renowned writer, had Juliet utter the line, “That which we call a rose,” in his Romeo and Juliet play. It would smell as wonderful under any other name.

But in real life, the majority of people would disagree with Shakespeare. It’s a prevalent notion that a person’s name influences their personality, and India may hold this notion most strongly. The country is equal to every person.

There isn’t any debate on renaming India as it is already known as Bharat. In most Indian languages, the official name is really Bharat, and we may interchangeably use both official names—aside from when we use English.

In his address to the UN General Assembly’s 74th session, Prime Minister Modi referred to our country as BHARAT. In Hindi and English, Indian passports bear the titles BHARAT GANRAJYA and THE REPUBLIC OF INDIA, respectively. The idea that we are indeed called Bharat is plainly conveyed by these two instances. The subject of changing the country’s name to Bharat may thus be answered no.

What exactly is being argued?

India is the English name of Bharat. India came from the word Indus river, the largest river system of undivided Indian which gave us the name ‘Indica’ by Greeks. To hold on to, India would be to hold on to Greek heritage and a river system of which we only have 20% as the rest is with Pakistan.

Now, the actual question being that; Do we want to amend Article 1 and switch to BHARAT as the only name?

Please, also have a look into : India vs. Bharat: A historical and political debate