Netflix starts crackdown on account sharing but is it working?
Netflix says you can only share your passwords and account with people within your household.
Earlier this year, Netflix started its crackdown on account sharing in various parts of the world such as New Zealand, USA, Canada, Spain and Portugal, saying that passwords and account is only to be shared by people living within a single household.
Netflix will also be charging an additional $8 if you want to share your account with people outside of your household. This comes after Netflix saw slow subscriber growth and even lost some of its existing subscribers.
When Netflix announced crackdown on password sharing, it was expected that Netflix might lose even more of its subscribers but recent trends show to the contrary. Netflix in the US showed a sudden spike of new subscribers after it had announced its paid sharing policy to its users on 23rd of May.
While average daily signups rose to 73,000 during this window, marking a 102 percent increase over Netflix’s previous 60-day average, Antenna says the streamer also added 100,000 subscribers on both May 26th and May 27th. That’s more subscribers than Netflix raked in once the covid-related lockdowns went into effect in March and April 2020, according to Antenna.
Netflix said during its most recent earnings call that its subscriber base in Canada is “now growing faster than in the US.”
While these are just the recent trends, it is yet to be observed how much of an impact this will have in the US in the long run. It is simply too early to tell if this policy was a success or a failure.
It will also be important to see if such policy is introduced in India and if yes, how will the people react to it? Whether Netflix will see a growth or will it see a fall in its subscriber base.
