Dior launches ‘Baby Dior’, a luxury skincare brand for infants

Luxury goods maker Dior has come up with a new and crazy segment of luxury skincare products. Nothing new, right? But here’s the catch. The new segment is going to be only for INFANTS! Yes, you heard that right, a brand new luxury skincare brand only for infants called ‘Baby Dior’ has now been launched. Dior is now reimagining the brand’s infant perfume line that originally launched way back in 1970 and will be launched as a four-piece collection.

The four-piece collection is going to include scented water named ‘Bonne Étoile’ which will be sold at $230 in either a pastel pink or mint green bottle and features hints of pear, wild rose, and white musk. The next item on the list is a moisturiser for the face and body, ‘Le Lait Très Tendre’, which is priced at $115 and is pear-scented. The third product is ‘La Mousse Très Fondante’, which is priced at $95 and is a cleaning face, body, and hair foam that will, according to “turn baby’s bath time ritual into a precious moment”. The fourth product is ‘L’eau Très Fraîche’, priced at $95, a cleaning water that says is “composed of 98% natural-origin ingredients and infused with mallow flower extract.” These products will be available to buy online and at select Baby and Parfums Christian Dior boutiques.

Quoted in PEOPLE, Francis Kurkdjian, Dior’s perfume creation director, told Women’s Wear Daily, “When I joined in October 2022, one of the projects I had in mind was revisiting Baby Dior. Christian evoked his childhood many times as a very happy and joyful period of his life. The scent and the baby care line were discontinued, and I was eager to bring it back to life as a tribute.”

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