Amazon is planning to roll out a new feature in its highly successful Alexa where the device which currently has a robotic voice feature will soon be able to modify its voice to a customized one, giving it a more humane touch.
Rohit Prasad, Senior Vice President of the company during a press conference informed that with the new feature “The goal is to make the memories last after so many of us have lost someone we love during the pandemic.”
The idea though was slammed by a certain section of netizens, to which the company clarified that the management has no plans of introducing Artificial Intelligence with the new feature unlike some of its competitors such as Google and Elon Musk’s Open AI.
With the help of a video, the pilot project demonstrated the quick response of Alexa in which it could mimic a child’s deceased grandmother within seconds. In the video, the child said, “Alexa, can grandma finish reading me the Wizard of Oz?” After a pause, Alexa confirmed the order and raise her voice a few seconds afterward. She talked in a more calming, less robotic voice, pretending to sound like the child’s actual grandmother.
Amazon is yet to announce the date for the release of this new feature. And since some people have also raised concerns about the misuse of this feature such as the propagation of political deepfakes, the company thus will have to mull over added security features to minimize its misuse before its release in the public domain.