The Ministry of Tourism presented an ambitious campaign to promote India as a leading wedding destination on the international stage, building on the vision of Prime Minister Shri Narendra Modi’s “Developing Tourism in Mission Mode.”
This effort aims to investigate routes with considerable potential for boosting tourism in India. By luring couples from around the world to travel to India to spend their special day, the ad aims to grow the wedding business there.
“Today marks the beginning of a remarkable journey,” declares Shri G. Kishan Reddy, Union Minister for Culture, Tourism, and DoNER, in introducing the special campaign, a goal to elevate India to the top spot among international wedding locations.
A mission to position India as the epitome of wedding destinations worldwide
“A mission to position India as the epitome of wedding destinations worldwide. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation. Our 360-degree approach will ensure that every moment, from the first “hello” to the final “I do,” is a testament to India’s warm embrace and rich heritage.” Reddy further adds.
The campaign’s collaborative approach, which was created in close conjunction with industry experts, associations, and seasoned planners, is one of its standout features. Their insightful comments have helped to construct a thorough narrative that explores India’s attraction as a wedding tourism location, addressing a variety of objectives and showing the many elements of this amazing country.
The campaign starts by highlighting roughly 25 important locations nationwide and examining how India complements their desires in a variety of ways. This campaign depicts the grandeur of India, from beautiful landscapes to ancient customs, delectable cuisine to cutting-edge infrastructure, and invites couples to say “I do” in front of a setting that defies the imagination. It highlights the blending of India’s ancient heritage with modern elegance and weaves a story that compels people all over the world to go on an extraordinary journey of celebration and love.
“It’s truly wonderful to witness this idea come to fruition, and it seems to be shining brightly indeed, A heartfelt appreciation goes out to the Ministry of Tourism for translating the vision of the Hon’ble Prime Minister into action and bringing the Wedding Tourism Campaign to life.” says Mr. Samit Garg, President of the EEMA (Event and Entertainment Management Association).
The campaign explores the intricate connection of India’s breathtaking landscapes, historic rituals, opulent cuisine, and top-notch infrastructure, offering an enthralling tapestry of opportunities. “India is indeed a vast tapestry of cultural microcosms, each woven with its own unique threads of traditions, values, colours, and joy,” says Prerna Saxena, CEO and founder of Theme Weavers Designs, in expressing her enthusiasm for the campaign.
The campaign has the potential to captivate couples from all over the world by opening the doors to India’s stunning locations, colourful rituals, rich food, and world-class infrastructure. The strategic effort to promote India as a wedding tourist destination is only getting started, and other measures are planned to appeal to the domestic market as well.
The campaign will use a 360-degree strategy and make use of digital marketing, social media campaigns, strategic alliances with planners, partnerships with domestic and foreign influencers, and a variety of offline and online activations. Additionally, it aims to expand the perception of India beyond its association with opulent, royal weddings. Couples can design their ideal celebration in the embrace of India’s allure thanks to its themed focus, which includes wedding themes like Beach Wedding, Nature Wedding, Royal Wedding, Himalayan Wedding, and more.
Many young couples dream of having a destination wedding because there are so many alternatives when you search the internet for exotic and affordable locations. Let’s see if India can claim the #1 spot for being both attractive and reasonably priced.
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