Netflix to stream WWE Raw from 2025 in $5 Billion deal
Netflix will feature all WWE shows and specials that are available outside of the US, including Raw and WWE's other weekly shows as well as the company's Premium Live Events
WWE, a division of TKO Group Holdings, Inc. (NYSE: TKO), and Netflix (NASDAQ: NFLX) announced a long-term agreement for streaming WWE’s flagship weekly program, Raw, to the world’s largest entertainment service. Raw is leaving linear television for the first time in its 31-year history, signalling a significant programming shift. Beginning in January 2025, Netflix will be Raw’s exclusive new home in the United States, Canada, the United Kingdom, and Latin America, among other areas, with more nations and regions to be added over time.
Netflix will also become the home to all WWE shows
As part of the agreement, Netflix will also become the home for all WWE shows and specials that are available outside of the United States, including Raw and WWE’s other weekly shows – SmackDown and NXT – as well as the company’s Premium Live Events, such as WrestleMania, SummerSlam, and Royal Rumble. WWE’s award-winning documentaries, original shows, and upcoming projects will be available on Netflix globally starting in 2025. “This deal is transformative,” said Mark Shapiro, TKO President and COO. “It marries the can’t-miss WWE product with Netflix’s extraordinary global reach and locks in significant and predictable economics for many years. Our partnership fundamentally alters and strengthens the media landscape, dramatically expands the reach of WWE, and brings weekly live appointment viewing to Netflix.”
“We are excited to have WWE Raw, with its huge and passionate multigenerational fan base, on Netflix,” said Netflix Chief Content Officer Bela Bajaria. “By combining our reach, recommendations, and fandom with WWE, we’ll be able to deliver more joy and value for their audiences and our members. Raw is the best of sports entertainment, blending great characters and storytelling with live action 52 weeks a year and we’re thrilled to be in this long-term partnership with WWE.” “In its relatively short history, Netflix has engineered a phenomenal track record for storytelling,” said Nick Khan, WWE President. “We believe Netflix, as one of the world’s leading entertainment brands, is the ideal long-term home for Raw’s live, loyal, and ever-growing fan base.”
The show is presently the most popular on USA Network
With 1600 episodes to date, Raw is the most recognisable show in sports entertainment. Since its inception in 1993, Raw has offered action, fascinating drama, and unrivalled athleticism 52 weeks a year. The three-hour program, which combines the finest of written content with surprising live entertainment, has launched the careers of Dwayne “The Rock” Johnson, “Stone Cold” Steve Austin, Triple H, John Cena, Roman Reigns, Bianca Belair, and Charlotte Flair. The show is presently the most popular on USA Network, attracting 17.5 million unique viewers per year. Raw is one of television’s best-performing shows in the 18-49 advertising demographic, with new episodes running 52 weeks a year. WWE has over a billion social media followers across all platforms.
About the WWE:
WWE, a part of TKO Group Holdings (NYSE: TKO), is an integrated media company and the world’s leading provider of sports entertainment. The organisation is made up of a network of enterprises that create and deliver unique content to a worldwide audience 52 weeks a year.
WWE’s TV-PG content can be seen in more than 1 billion households globally in 25 languages via world-class distribution partners like as NBCUniversal, FOX Sports, TNT Sport, Sony India, and Rogers. The award-winning WWE Network, which is presently available in nearly 165 countries, features all premium live events, planned content, and a vast video-on-demand library. In the United States, WWE Network is exclusively available on NBCUniversal’s streaming service, Peacock.
About Netflix
Netflix is one of the world’s most popular entertainment providers, with over 247 million paying subscriptions in over 190 countries enjoying TV shows, films, and games from a wide range of genres and languages.
About TKO
TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment corporation that owns the UFC, the world’s best mixed martial arts organisation, and WWE, an integrated media firm and the acknowledged global leader in sports entertainment. The organisation collectively reaches over 1 billion TV homes in about 170 countries, and organise more than 350 live events every year, attracting over one million fans. TKO is majority-owned by Endeavour Group Holdings, Inc. (NYSE: EDR), a multinational sports and entertainment organisation.
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