Once Renault had come up with nail polish to touch up your car and hide scratches, faced backlash
Renault launched the nail polish as an accessory to their car ‘Twingo’ which in their words is an ideal car for active lady drivers.
A few years back, Renault had come up with a solution for dealing with those minor scratches and scrapes you get on a car but it might probably not be what you have in your mind. With some people calling it innovative and creative and others alleging that it is extremely sexist and inappropriate, Renault launched its own set of nail polishes for the lady drivers driving their ‘Twingo’, a cheery little city car which the company sells in Europe.
In the release, the company said “Twingo is the ideal choice for active lady drivers who need to get about town but who are also attentive to fashion and looks.” Keeping in mind its target audience, Renault has launched nail polishes for its female customers. The speciality of these nail polishes is that they are of the same colour as the ‘Twingo’ cars and that these can be applied to the cars in case the car has any minor scratches and scrapes to touch the car up and hide those scratches.
The release went on to state, “but Twingo Nail Polish does more than simply embellish finger nails… In a world where motoring in built-up areas can entail the risk of picking up small scratches and scrapes, it is sometimes hard to keep pristine vehicle paintworks free of marks. Happily, this clever new nail polish doubles up as a handy solution that does touching up body finishes with a single brush stroke.”
Renault marketing team has come up with. Nevertheless
While some people laughing it out and calling it ‘hilarious’, there is also some backlash the company is getting for its launch and especially the statement released. People are alleging that this move is sexist and seems to target only female drivers who according to the company will scratch up the car. Reacting to this people raised questions such as “Is Renault trying to say that women aren’t good drivers as opposed to men? Or that the cars that men drive are scratchless?”
Whatever may happen in the future for the better or for the worse, this is a strange strategy that the Renault marketing team has come up with. Nevertheless, it has brought Renault back into the news and as they say in the marketing world ‘even bad PR is PR’.
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