As per the report, it is believed by the PCB’s marketing department that the COVID-19 pandemic is a major issue by lack of interest from companies. However, it should be noted that the board has also failed to attract sponsors for its new domestic cricket structure.
A well-placed source in the PCB said that negotiations were continuing with the one multi-national beverage company, which had shown interest in signing a new team logo sponsorship deal but had offered an amount far below the expectations of the board’s marketing pundits.
“The PCB’s deal with the beverage company expired recently and the board invited fresh bids for the national team’s main logo sponsorship deal but no one submitted any bids except for the same beverage company,” the source said.
“It is a problem but negotiations are still on but it is becoming clear that the coronavirus outbreak has even hit the multinational companies badly,” he said.
The PCB is hopeful that they will get a sponsor on board before the beginning of the England series because if they don’t find a new team sponsor, it will also badly hit the earnings of the players who get roughly 75 percent of the total annual amount received by the board from the main team sponsors.
