E-commerce firm Myntra has decided to change its logo after a complaint was lodged with the Mumbai Cyber police alleging it to be insulting and offensive towards women.
The complaint was lodged by one Naaz Patel of NGO Avesta Foundation in December last year, demanding removal of the logo by Myntra and appropriate action against the firm. Patel had also taken up the matter in various forums and platforms on social media.
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” said DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police.
As per reports, Myntra won’t just change its logo on the site but on all the other means like packaging and more.
For the unversed, Myntra is one of the most popular E-commerce sites for apparel and accessories in India. The Flipkart-owned company was recently in news for its ‘End of Reason Sale’ where it sold 1.1 crore products in just 5 days.